ADVERTISE ON 'THE SPORTS ENTERTAINMENT SITE FOR NFL FANS'
Thank you for considering advertising with M.O. Productions
and Football and Chicks.
At the forefront of the online sports revolution, we look forward
to having you entertain the following information as your consider
us as a facet of your overall advertising strategy.
Please contact The Director to discuss a customized solution and
pricing to fit your needs.
Act now as our NEW 468 x 60 Home Page banners are in play!
ACTUAL TRAFFIC STATISTICS AS REPORTED BY LUNARPAGES.COM
The opportunity is real.
'WANT YOUR 468X60 BANNER FEATURED THOUGHOUT THE SITE?'
THE BUSINESS OF GAMBLING:
BACKGROUND ON ONLINE SPORTS ENTERTAINMENT
CASINOS GENERATE BILLIONS OF DOLLARS
IN REVENUE EACH YEAR
…And according to the American Gaming Association, online gambling, with more than 2000 Web sites, has grown from zero in 1995 to a more than $6 billion industry today. And that is expected to grow to more than $16 billion by 2009.
"Internet gambling has become a substantial phenomenon in the gaming industry space," said Las Vegas attorney Anthony Cabot, a specialist in gaming law.
Online gambling sites, he said, "show the power of the Internet to both create and carry a gaming trend."
But the laws on this form of gambling in the United States are still somewhat murky.
"Internet gambling on horse racing is legal; sports wagering on the Internet is probably illegal; and the rest of it: There's no federal law that addresses it," said Cabot.
Cabot said even if there is state or federal legislation aimed at restricting or controlling online wagering, it will continue to grow.
"There are always going to be workarounds," he said. "Legislators will have a hard time ever stopping online gaming. In fact, it will probably be impossible to stop online gaming."
ANALYSIS: THE INTERNET:
THE REAL SPORTS AUTHORTY
The Internet is fast becoming the medium of choice for
sports fans with up-to-the-second sports news scores,
information, equipment and paraphernalia. Millions of
die-hard and casual sports enthusiasts crowd the
virtual bleachers of cyberspace every season, driving
Internet sales figures skyward in a market estimated
to reach $8.2 million in 2004, according to US Bancorp
And who exactly are these fans? Not surprisingly, a recent study
from Copernicus reveals a huge, passionate and still-growing
audience consisting primarily of men. The study which looked
at "wired young men" 18-34 who access the internet for
personal reasons several times a month or more, found that sports
information was the primary reason for going online. Additionally,
Copernicus found that 21% of men start their web sessions with
a visit to a sports site compared to 12% who log onto news
and search sites first.
Aptly nicknamed "SportsCentered" by Copernicus,
these men tend to be affluent and physically and socially active
with an average household income of $64,000. 78% of men had
purchased products online prior to the study. Interestingly,
the internet just barely beats TV as the preferred medium
for gathering news and information.
Like travel, online sports is a winning game for web
retailers. Even in a down market, sports enthusiasts exhibit
a repeat, habitual dynamic that other content producers would
love to emulate. They also have more money, a fact that runs
across gender lines...
For web investors looking for a bright spot in the new
economy, sports may just be the ticket.
With the proven ability to of Web Sites to increase brand awareness,
we offer a host of opportunities to market your producer, service,
or site to a proven segmented strata of Internet traffic.
P.O. Box 15281
Beverly Hills, CA 90209